Our Vision

Growing together:

Workations as meeting places
for diversity, innovation
and social interaction.

Our Vision

Growing together: Workations as meeting places for diversity, innovation and social togetherness.

Shows a cycle sketch of the customer journey.

The workation economy: undiscovered potential for Europe’s innovative strength?

Working from anywhere with Workation – A holistic economy for the regional, social and cultural development of society

Two people at a table inspiring while working outdoors on a laptop on Workation.

Workation economy: undiscovered potential for Europe’s innovative strength

Working from anywhere with Workation – A holistic economy for the regional, social and cultural development of society

Man on a laptop outdoors at a table in the shade.

The opportunity?
Europe’s answer to American Silicon Valleys & Chinese innovation subsidies?

The opportunity?
Europe’s answer to American Silicon Valleys & Chinese innovation subsidies?

Facts, facts, facts

By way of introduction, we would like to outline some of the known challenges facing the EU. Europe is facing various economic challenges, including skills shortages, inequality and coping with the economic consequences of the pandemic. The region is also facing increased competition from the USA and Asia, particularly in the area of innovation.

According to a recent study by the Fraunhofer Institute on behalf of KfW (KfW Research: No. 412, January 4, 2023), Germany occupies a respectable eighth place in the innovation index. This position is based on a solid patent base and excellent scientific output, with these advantages benefiting large corporations in particular and often being translated into direct applications on international markets. One challenge is already the limited access and support for small and medium-sized enterprises and the involvement of all citizens.

The global market has changed significantly, particularly in the areas of digitalization and telecommunications. In the area of e-government, which includes online services, digital identity, data protection and security, Germany is only in 59th place. The situation is similar in the ranking for e-participation. Germany ranks 57th in this area, which relates to digital inclusion, transparency and participation.

A video shows how industries have changed over the last 15 years and the role that information technologies play in this. There is a risk of missing the boat, as there are hardly any industries today or in the future that will not be affected by digitalization:

The central question is: How can Germany get back on track? Does it make sense to look for your own way, or has this already failed several times?

As founders, we would like to briefly share our experiences here: After almost 15 years in various corporations, close to the media and digitization world, we have dealt intensively with the attitude of large corporations towards new market participants. In the past, large companies have often smiled at the rise of new players, only to later recognize their power and potential.

Germany created a strong economic and social basis in the last century, but rested on it for too long. Technological and social change has been neglected. But what opportunities can be exploited and what does this have to do with workation?

We are convinced that Germany does not have to find a way to position itself against the USA and Asia on its own. The opportunity lies above all for Europe as a whole in more cooperation, exchange and joint development. Political minds alone cannot achieve this. The current shift to the right and the isolationist tendencies in many European countries show that people are not being sufficiently taken along.

Innovation often comes from outside, not necessarily from established large corporations. This is the opportunity for Europe. Let’s open up, exchange more ideas and be inspired – not just at the level of politicians, CEOs or the socially privileged, but for all people.

Our vision is to grow together by using Workation locations as meeting places for diversity, innovation and genuine social interaction. This is not the only step, but perhaps a step towards a European response of its own for cultural, social and innovative coexistence.

Employer
Benefits for employer branding (image) + as an alternative to salary increases (costs) + as an innovation network (dev)
Employee
More flexibility in different phases of life + Development of culture, social & innovation mindset
People with people
Cultural & knowledge exchange between guests and locals + Use of local traditional & newly developed projects for ALL
Hospitality sector
Flexible living & working space design, cooperation & connection of coworking spaces for guests & locals
Institutions
Participation of local schools & universities. Tradition & trends at one table.
Entrepreneurship
Participation & networking of local companies
Regions
Faster digitalization + increased economic potential + social & cultural promotion
Employer
Benefits for employer branding (image) + as an alternative to salary increases (costs) + as an innovation network (dev)
Employee
More flexibility in different phases of life + Development of culture, social & innovation mindset
People with people
Cultural & knowledge exchange between guests and locals + Use of local traditional & newly developed projects for ALL
Hospitality sector
Flexible living & working space design, cooperation & connection of coworking spaces for guests & locals
Institutions
Participation of local schools & universities. Tradition & trends at one table.
Entrepreneurship
Participation & networking of local companies
Regions
Faster digitalization + increased economic potential + social & cultural promotion

For interested partners

Hypothesis

What additional potential do workation models offer?

Here are some hypotheses about the different areas:

Cultural

Workation models can help to break down cultural barriers and promote understanding for other cultures. By spending time in another location, employees have the opportunity to familiarize themselves with the local culture, gain new perspectives and use these for their own benefit and the development of the company.

Social

When employees from different companies and sectors work together in a shared environment with people and companies from the region, they can learn from each other and exchange experiences. This can improve communication and collaboration between companies.

Local

Workation models can have a positive impact on the local economy, as employees spend money in the region during their stay. This can be particularly beneficial in rural areas, where there is often a lack of economic growth. Infrastructure and digitalization can also be actively shaped and improved, which benefits local people, institutions and companies.

Education

By moving to a different location, employees can also acquire new skills, whether by taking part in local workshops or learning a new language. Local schools and universities can be actively used for the benefit of all. This can contribute to the personal and professional development of all those involved.

Hospitality sectors

Workation models can be a win-win situation for the hospitality industry and employees. By staying in local accommodation, the local economy is strengthened and at the same time employees can benefit from authentic cultural experiences.

Innovations

By opting for workation models, companies can take advantage of innovative and creative working environments and benefit more from external impulses. The integration of new impulses and perspectives can increase innovative strength.

More than a home office abroad

Workation models not only offer the opportunity to work abroad, but also to get to know the country, the culture, the people and their ideas. By combining work and travel, Workation participants can gain unique experiences and broaden their horizons. Workation models are therefore more than just an alternative to working from home; they also offer an opportunity for personal, social and cultural development and support a new innovation mentality. In addition, workation models can promote understanding of other cultures and perspectives and thus contribute to intercultural communication. Ultimately, this can also contribute to a more peaceful and tolerant society. Overall, workation models therefore offer great potential for individual and collective growth.

Conclusion

The potential of workation models is diverse and goes beyond purely economic aspects. By combining work, travel and cultural exchange, Workation participants can not only strengthen their personal skills, but also contribute to the promotion of intercultural understanding and an open society. Workation models are therefore more than just a fad; they offer real opportunities for individual and social growth, not just for workation guests, but for entire regions and their people. We should therefore not only focus on the economic benefits of workation models, but also actively include the other potentials. After all, workation models can ultimately help to create a better coexistence in which diversity and tolerance are valued. Let us therefore continue to promote and develop the concept of workation in order to take advantage of the positive effects on an individual and social level.

Raoul Dery
Raoul DeryFounder & CEO wlt GmbH

Raoul is the founder of wlt GmbH with the platform newworkation.com. In his previous positions, Raoul worked for 15 years in various media companies, designing and marketing digital products. All content is published with AI support. In case of gross misrepresentations, requests or questions, simply send an e-mail to team@newworkation.com.

Disclaimer: The information provided in this article should not be regarded as binding legal advice. Contact your legal department if you need professional legal advice.

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