We associate “New Work” and “Workation” with two developments in the world of work. “New Work” stands for modern work concepts that promote flexibility, self-determination and innovative working environments. It stands for a contemporary work culture that focuses on change and progress. However, we see much more development potential in the “new”. The “work” in “new work” could also be replaced by “social”, because we believe that we can use the workation model, especially in Europe, to actively shape the working and living environments of the future for a stronger social, cultural and innovative togetherness.